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Thursday, October 11, 2012

NDC and NFL Tackle Childhood Obesity

Question: What do the National Dairy Council (NDC) and National Football League (NFL) have in common?
Answer: The pursuit to improve childhood health and wellness through a nutritious diet and physical activity.

Initial funding for Fuel Up to Play 60
was a private-sector financial commitment
of $250 million over 5 years by
America's Dairy Farmers. 
This shared pursuit is what led the NDC and NFL to team up in 2009 and create Fuel Up to Play 60, an in-school nutrition and physical activity program. Their goal is to provide children with more opportunities to be physically active (at least 60 minutes each day) and to choose nutrient-rich foods such as low-fat dairy products, fruits, vegetables, and whole grains at school.

One aspect of the Fuel Up to Play 60 program that makes it unique is that it does not take a one-size-fits-all approach. Students and schools are able to choose which of the program's wellness tools and resources will best help them meet their particular wellness goals. All of these tools and resources are available to schools free-of-charge.

To help motivate students, schools, and Program Advisors, the program offers incentives and rewards which include an NFL player visit and Super Bowl tickets.

The impact of Fuel Up to Play 60 continues to grow, with nearly 73,000 schools and 11 million students nationwide currently involved in the program. To learn how you can get involved as a student, educator, or supporter, visit 


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